Company Profile

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Our Mission

  1. To travel with the people of the world as they seek to fulfill their dreams, fortunes and destinies.
  2. To establish a trusted and highly visible international brand based on our four core strengths: “Creation,” “Ingenuity,” “Effort,” and “Fairness.”

To become the leading bag brand in the world, we will rededicate ourselves to do what we have done so well for the last 60 years: to produce innovative and technologically superior bags of the highest possible quality. We are proud of the widely recognized talent of our designers, our unceasing dedication to performance, convenience, endurance and user-friendly functionality. We will continue to create bags to fit into every kind of lifestyle--bags that people love to own and use. At the same time, we will be taking on new challenges under an ambitious plan for a significant growth and diversification.

The Pathway to Trade Is the Spirit of Gratitude

We believe that the joy of creating, the joy of selling, the joy of buying, and trade based on trust are all part of our responsibility to society. We aim to fulfill people's dreams through our products -- high-quality bags. Constantly contributing to society in this manner is our mission in life.

Company Philosophy

The world around us has advanced from an "Era of Growth" over the last five decades to an "Era of Maturity." With this change, we have strengthened our superior position in the industry using our unparalleled marketing power and taking full advantage of our competitive edge in sales, production, and other areas. Going forward, we will continue to develop and concentrate our many assets toward an "Era of Bountiful Harvest" for the near future.
With a pledge to abide to the three ideals expressed in our corporate logo—Globalism, Infinity, and Harmony—we have just embarked on our "Second Business Inauguration" plan. In the years to come, we will aggressively establish a flexible corporate structure to enable us to propose optimal solutions that meet the changing lifestyles of users. We will continue to give the world new vision and new value based our distinct sense of design and the know-how we have developed since our founding in 1940.

Our mission has always been to inspire our customers—and to contribute to society—by supplying outstanding bag designs that become companions for life's adventures. We believe that this mission makes up the vital part of our corporate philosophy and Corporate Social Responsibility (CSR).
We will share our vision among all corporate members, maintain our role as the leader in our industry, and strive to continue growing toward an even brighter and more prosperous future.

Our mission has always been to inspire our customers?and to contribute to society?by supplying outstanding bag designs that become companions for life's adventures. We believe that this mission makes up the vital part of our corporate philosophy and Corporate Social Responsibility (CSR).
We will share our vision among all corporate members, maintain our role as the leader in our industry, and strive to continue growing toward an even brighter and more prosperous future.

Business Established

January 1st, 1940 (as a wholesaler of bags)

Representative Director

Hiroaki Morishita

Business Lines

Manufacture and general wholesale of travel bags, sports bags, business bags, fashion bags, suitcases, and travel goods

Offices

Tokyo Headquarters
JINGUMAE M-SQUARE,1-4-16 Jingumae,Shibuya-ku,Tokyo,150-0001 JAPAN

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Osaka Head Office
5-2,4-CHOME,BAKURO-MACHI,CHUO-KU,OSAKA,541-0059 JAPAN

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Number of Employees

1,258

Affiliate Companies

ACE Luggage Co. ,Ltd.
ACE Distribution Service Co., Ltd.
ACE Trading Co. ,Ltd
ACE Service Co., Ltd.
ACE Business Company
OHBA Corporation
ACE ITALIA S.R.L.
ACE HONG KONG LUGGAGE Co., Ltd.
ACE Bags & Luggage Taiwan Co.,Ltd.
Zero Halliburton Inc.
Zero Halliburton (China) Co., Ltd.

Overseas Joint Venture Company

Shanghai West ACE Bags&Luggage Co.,Ltd
KOREA ACE Co.,Ltd

Corporate Development

1940
Launched business for the manufacture and wholesaling of bags in Osaka as "Shinkawaryu Company"

1952
Adopted the "ACE" trademark

1953
Develops the world's first "NYLON" bag and starts distribution.

1960
Established "ACE Bag Co., Ltd."(present ACE Luggage Co., Ltd.)

1963
Changed the corporate name to "ACE Co., Ltd."

1964
Begins technological tie-up with SHWAYDER BROTHERS under comprehensive exclusive license agreement both for production and distribution in Japan.

1971
Establishes the first and only hard-side luggage manufacturing plant in Hokkaido.

1979
Establishes the first Japan-China joint venture bag manufacturing plant in Shanghai, China.

1996
Establishes ACE GROUP (CHINA) Co. Ltd. as a sales subsidiary.

2006
Acquires ZERO HALLIBURTON Inc.

2010
Establishes ACE ITALIA S.R.L

2011
Establishes ACE HONG KONG LUGGAGE Co., Ltd.

2015
Ryusaku Shinkawa Memorial Museum opened.

2016
Established Zero Halliburton China.

2019
Established Ace Taiwan.

2019
Made OHBA Corporation a subsidiary.

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